The DISTINCT LIFE is a branding and design agency created by Rick Williams. Williams, also the co-owner of world-renowned sneaker boutique Burn Rubber created the DISTINCT LIFE brand as a means to creatively communicate unique stories and concepts. The DISTINCT LIFE has worked along-side major companies such as New Balance, Reebok, Chevrolet, and Bicycle Playing Card company, to name a few. Creating memorable and high-quality campaigns and products is the company’s primary focus. In business, it is all about the story behind a product or a campaign. The Distinct Life prides itself in using an innovative approach to business, through appealing to the sophisticated consumers who are interested in the details.